VR requires a completely different perspective on the production and acquisition of materials. A 360 film is characterized by blurring the boundaries between the presented world and the viewer — the cameras look in all directions, placing the viewer at the center of the whole action. Nothing limits him, he is free to look around and direct his attention wherever he wants. Depending on the nature of the production, you can either leave the viewer alone or add linear narration (voice comments, subtitles, arrows) leading from scene to scene.
Writing a script for a 360 film is significantly different from conceptual work in classic productions. On the one hand, you have to consider the themes and scenes that can be presented in VR technology. On the other hand, the attractiveness of this medium makes even trivial episodes extremely attractive. Take a car ride, for example. From the driver’s point of view, it makes no sense to shoot a standard film — the viewer will quickly fall asleep from boredom. And taking the same 360-degree picture and showing it in virtual reality glasses will cause great emotions and provide maximum immersion.
When it comes to the technological side of 360 video, video-vr-360.com specialists take many different approaches. Currently, the best solution is to use a set of many small cameras (6 and up) mounted in a custom design.
Recordings from all cameras are stitched together using special software. The editor is faced with the difficult task of masking and smoothing the blending areas so that unsightly inequalities do not appear. In addition, 360-degree film undergoes standard picture and sound correction. Then it’s time to tweak the finished clip to the specifications of the specific VR device and the final rendering, which requires huge processing power.
Application of VR technologies in marketing and sales
Let’s take a look at a few examples of areas where VR marketing can be most beneficial. Let’s start with the real estate industry, where virtual reality technology has great potential in the context of 3D visualization of designed spaces. Until now, such renders could be viewed on websites or in commercials. Transferring them to a 360-degree view is a huge qualitative leap in the provided impressions: the viewer can freely inspect the interior, feeling a strong illusion of being in the places being viewed. If the sales department doesn’t have a showroom, there is no better way to present the property on offer. The great marketing potential of VR also lies in the customization of the visualization according to the taste of the consumer. It is enough to create about a dozen variations of color, furniture and lighting.
For the travel industry, the use of virtual reality could mean the end of the era of paper catalogs. Tourists often complain that the standard found on site differs significantly from the one shown in the photographs. They emphasize that a few photos are not enough to make the right choice. The VR catalog can solve these problems once and for all. Potential clients will carefully examine the offered rooms and attractions, see the beach, pool, picturesque views of the surroundings.
The effects of new products and the hype around virtual reality make it an extremely attractive technology for the event industry.
Also worth mentioning is a special type of event — industry fairs.
